Digital Marketing Specialist

At DevOcho, we pride ourselves on helping companies with custom software solutions that bring increased value to their businesses and the lives of their employees. Headquartered in Santiago de los Caballeros, Dominican Republic, we are a software development company that takes pride in delivering the top solutions to our customers. We work hard and have fun, too, with monthly events and a great team culture.

The opportunity

As a Digital Marketing Specialist, you will play a vital role in fueling DevOcho’s growth by developing and executing inbound marketing strategies to generate qualified leads for our custom software development services targeted at mid-market companies in the USA. In this dynamic role, you will create compelling content, optimize for SEO, manage LinkedIn campaigns, and analyze performance to build brand awareness and drive traffic to our website. You will learn "The DevOcho Way" (our modified Agile Scrum process) to effectively communicate our value proposition and collaborate with sales teams to build a robust marketing pipeline.

We are looking for a creative individual with strong digital marketing skills, a passion for content creation and data-driven strategies, and the ability to engage U.S. audiences in the tech and software space.

What you'll do

• Conduct initial audits of existing marketing assets (e.g., website, LinkedIn performance) and perform market research on industry trends, competitor strategies, and client needs to inform inbound efforts and improve campaign effectiveness.
• Develop and execute content marketing strategies, including creating blog posts, ebooks, webinars, and social media content focused on nearshore software development topics to attract U.S. mid-market clients.
• Optimize website content and structure for SEO, using tools like SEMrush, Moz, or Ahrefs to target keywords such as "nearshore custom software development" and improve organic search rankings.
• Manage LinkedIn organic and paid campaigns, including daily posts, sponsored content, and targeted ads to reach decision-makers (e.g., CTOs, COOs, VPs) in industries like fintech and healthcare.
• Analyze marketing performance using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager to track metrics such as website traffic, lead generation, and ROI, iterating on strategies through A/B testing and reporting on progress for the "El Ocho" monthly reporting process.
• Collaborate with sales teams to align marketing efforts with target accounts, ensuring seamless lead handoffs and supporting account-based marketing (ABM) initiatives.
• Build and maintain a content calendar, repurposing materials across channels (e.g., LinkedIn, website, email newsletters) to nurture leads and highlight DevOcho’s Agile Scrum expertise.
• Manage a marketing budget for ads and tools, optimizing spend to maximize lead quality and conversions for projects valued at $50,000–$250,000.
• Travel to the USA for occasional marketing events or training (approximately one week per year).
• Contribute to a collaborative team environment, sharing insights and best practices to drive company growth.

Who you are

• Bachelor’s degree in marketing, communications, or equivalent discipline, or equivalent work experience required.
• 1+ years of experience in digital marketing, content creation, or B2B lead generation, preferably in software or IT services (bonus points for experience targeting U.S. clients).
• Proven ability to create engaging content and run successful campaigns, with experience meeting or exceeding targets for traffic growth, leads generated, or engagement metrics.
• Excellent written and verbal communication skills, with fluency in English and advanced proficiency in Spanish (both verbal and written).
• Ability to understand technical concepts in software development and translate them into compelling marketing materials for non-technical audiences.
• Proficient in using marketing tools (e.g., HubSpot, Google Analytics, SEMrush/Ahrefs, LinkedIn Campaign Manager) and Google Workspace (e.g., Gmail, Google Drive, Google Slides, Google Sheets, Google Docs).
• Self-motivated, detail-oriented, and able to manage multiple campaigns while maintaining quality and meeting deadlines.
• Comfortable working in a team environment, collaborating with sales and leadership to achieve shared goals.
• Able to travel to the USA for occasional events or training.
• Fluent or Advanced ability in English and Spanish (both verbal and written).

What we offer you

Our benefits and programs are designed to make your life better for you and your family.

• Competitive salary
• Christmas bonus: granted in accordance with current labor legislation.
• Vacation: paid days off and rest time established in accordance with labor laws.
• 100% lunch subsidy.
• 100% complementary health insurance coverage for all staff.
• Professional development opportunities.
• Continuous training program.
• Mentorship program to support your growth.
• Paid time off.
• Extended paternity leave (14 days).
• Monthly reimbursement for physical activities or gym membership up to RD$2,000/month.
• DevOchista of the Month recognition.
• Special End-of-Year days off.
• Monthly fun and community service events.
• Free Refreshment Fridays, featuring team presentations and a special incentive for the presenter.
• Free coffee and tea available daily for all staff.
• Game room to relax and connect with your teammates (foosball, board games, and video games).

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the Dominican Republic and must maintain authorization to work in the Dominican Republic throughout their employment with our company.

Salary Range

DevOcho seeks to hire top-tier individuals across the country and intends for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision.

Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.

EOE statement

We believe that our differences make us stronger, and thus foster a welcoming and inclusive culture where people feel safe being themselves. DevOcho is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability or any other characteristic protected under law.

Pre-employment screening required

Depending on the role, you will be interviewed by multiple people within the company, and you may need to complete a technical assessment before we extend an offer. Additionally, in compliance with our clients' requirements, DevOcho will conduct a background check and a pre-employment compliance evaluation.

Information Security and Confidentiality

At DevOcho, protecting information and maintaining confidentiality are fundamental responsibilities for every team member. As a condition of employment, all employees must strictly comply with the company’s security policies and standards. This commitment includes, but is not limited to:

• Policy Compliance: Read, understand, and fully comply with DevOcho’s key security policies, such as the Access Control Policy and the Data Lifecycle and Management Policy.
• Confidentiality: Ensure the confidentiality, integrity, and availability of all company, client, and employee data. This responsibility continues even after the employment relationship ends.
• Asset Protection: Properly safeguard all company-provided assets—including laptops, credentials, and access keys—against loss, theft, or unauthorized use.
• Incident Reporting: Immediately report any suspected or actual security incidents, policy violations, or vulnerabilities to management.

DevOcho does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.

Any AI-generated or incomplete application answers will be auto-rejected.

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